Why you shouldn’t brag about your product at the outset of a sales meeting

Too often business people brag about the “awesomeness” of their product before anything else.   Wrong approach.  What you need to be doing instead is getting your customer to visualize the ideal outcome (the final destination) of where they want to be at and then explain how your product or service can help get them there.

Watch this video for more details.

How to BOMB a cold call

Too often sales people pick up the telephone and make a call as if they were reaching out to a friend, a family member or a colleagues.   Cold calling with the intent to sell is very different and you need “preparation”.   Watch this video as Jennifer and I go through a few key points on this issue.



Why organizing content is more important than posting content daily

So, after many years of being on social media you have probably figured out that it’s not as easy as you thought it would be to attract the “RIGHT kind of audience” or as I call them “high value” visitors.   UNLESS of course you are a celebrity like the ROCK or Will Smith or Gary V who all have a PR machine that runs across other media platforms such as TV, radio and print.

The truth of the matter is that many of us don’t have that kind of celebrity power and in an ocean of tweets, posts and insta pictures its hard to make a dent.  What’s the alternative you ask?

Simple,  organize your content well and make it accessible from a single point of contact we like to call, your aio.   Watch the video for details.



Standing along side my peers in the tech sector in America

At the Ritz Carlton in Laguna Nigel back in 2003 I received an award along side my peers from Silicon Valley and the tech sector in America  for being an innovator.  Some of the best minds in North America come from the Iranian Diaspora and I am honored to be among the best of the best.  It was a proud moment for me that I will never forget.