The MEconomy Thinker

It’s crystal clear that without buyers you have no business. But often a lack of buyers doesn’t necessarily come from lack of interest on the part of the consumer but rather a lack of “Business Visibility” on the part of the seller, YOU.

So without beating around the bush let me give it to you straight, your number one priority as a business owner, an entrepreneur, an executive and or a sales person is to do everything NECESSARY to build up a network of people who are ready to buy your goods and services.  And this is where building up a digital network of connections is critical now that more people are spending an increasing amount of time searching for goods and services online.

As discussed earlier the average social reach ratio is 1 to 10, meaning, if you want to sell to 100,000 people you need to build a “commercially viable business network” of 1,000,000 persons who will make up your market share.   And yes that’s how market shares of the future are measured, in the number of people within a network who know you, trust you and are ready, willing and able to buy from you.

This network is your power base which is why with AIOconnect we help you reduce your “Find Time” (online search for leads), increase your online business visibility (through SEO) and reduce your marketing cost all from a single point of contact within a professional network.

So how do you go from Zero to 1,000,000 in under 3 years

First let me explain why I say 3 years and not 5 or 10 years.  The reason is, I want to create a sense of urgency.

If you don’t have a deadline in this very important activity you will end up spending hours and hours in front of a computer monitor or mobile screen aimlessly browsing the social networks trying to connect with people that may or may not have an impact on your business.  Keep in mind that 99% of social networks like Facebook and twitter are filled with fake IDs and bots who try to connect with you only to steal your ID.   You really don’t want any of that and you don’t want to fall into the trap of becoming a “social media addict” either, and boy are there a lot of junkies out there who spend a lot of time and money to no real significant end.

For you and I building social media networks for business has an entirely different approach and I will show you how to scout professionally so you don’t end up having the wrong people in your network and draining yourself out energy and out of business.

But first, let me talk a little about the nature of social dynamics in the new MEconomy, its social impact and how together we can reach scale well beyond the 1 million mark within three years.

Social Dynamics

The new MEconomy is all about building “collective interest” and selling “collective value” and here is how it works.  Your initial investment is in what I call “sweat equity” where you invest time and energy in coming up with “group projects” that serves a wider business interest than your own.   Now this might sound a little utopian but that’s exactly what social networking is all about.  It’s the fastest, most effective way of build relationships with a “unifying goal”.

I have leveraged social dynamics many times and as a matter of fact built AIOconnect through this model of collaboration across three continents.  So, I am convinced of its power and firmly believe that to grow you need to pull in stakeholders, create a common goal and share prosperity.  So let me give you an example of how this works.

“sell for others so others will sell for you”
create synergies across a value chain.

Let’s say you are a herbalist from New Delhi, India and your business objective is to organize a workshop on alternative medicine in Toronto, Canada.  Ideally you would like to fill up a room with 250 attendees who would be interested in your wellness program and herbal remedies that you can sell from your AIO.  What can you do to get this workshop off the ground?

There are two options, the old way of doing everything yourself and investing in each step of the process OR you can invest “sweat equity” to create collective value for a number of doctors in the Toronto area who share your passion and would be interested in getting involved with such a workshop, along with a marketing professional / company who might be looking for new clients in that industry sector and bring them into your circle of “collective interest”.

Everyone gains.  The doctors increase their brand visibility both at the workshop level and by creating a point of presence on AIOconnect.   The marketing company / professional win by getting access to a niche audience, the doctors and by being associated with you on AIOconnect.  And you win because now there would be a team working around a common objective of bringing this workshop to life.  This collective action not only increases “Brand Value” but more importantly would build the kind of “Trust” needed to convert attendees at the workshop into customers.

Now here is the best part.   As AIOconnect, through its network of members expands across industries and geography, more “real” professionals (not fake ID’s or Bots found on other social sites) will be joining our network, worldwide.  And as we increase our visibility via SEO and other marketing activities we will be able to pass on the benefits to you so you can grow your network faster at a reduced marketing cost.

So how do we grow TOGETHER, through “sweat equity” and “collective interest” and here is what I would suggest you doing right away to start building up “YOUR” network.

Come up with group oriented projects.   It could be sales centric, event centric, media centric, promotion centric, etc.  Think about how you could get others involved in a mutually profitable venture.

Incentivize action.  Divert your marketing cost into incentives to increase your network.  If you have a marketing budget share it with your end users and ask them to take action that would increase your network value.  Ask them to sign up a friend and get a reward.  Ask them to buy a product on your AIO and you would give a product prize away to a friend or to a charity of their choosing, ask them to join AIOconnect via your affiliate connection code.  Whatever you do, create a sense of urgency to act and incentivize the action.

Create WOM (word of mouth).    Offer something so spectacular that would make it irresistible for others not to want to brag about it to their friends.  This will increase eyeballs to your AIO.

Build alliances.  Reach out and make new business connections within AIOconnect’s Social Business Network and make a joint video around a common theme and share it on both your AIOs.

Connect online with offline.   This is very powerful that often business people forget.   You are at a meeting, an event, a conference, a tradeshow.  Invite your friends to connect with you on your AIO.   Have an AIOconnect business card and invite them to meet you at your Online Office and impress them with the tools available within your AIO.

YOUR AIOconnect Network feature and how it works.

We have talked about the importance of building up your network, the value of AIOconnect platform and how it can reduce your marketing cost now let’s talk about how it actually works.

Once your AIOconnect office is live and active you can easily search the network by typing in people by area, industry, city or by country.   The search result will introduce you to other AIO members.  Simply by going to their AIO and clicking on the “Join My Network” you will be inviting them to connect with you.

Once a member confirms the connection they will be added to your network under General Group which is your default group.

To optimize your connections, you can then proceed to create Group Categories by clicking on the “Create” button and type in a group name and then save.

To add members into that group click on the group category and click on the “add member”.  From your general group your members will be moved into the new group category while keeping them in the general group as default.

The Network feature is important because it can help you organize your network and more importantly organize your marketing messages and campaigns, your outbound campaigns and over all help you create better targeted communication.

Now that we have a common goal of reaching 1,000,000 members start building your network by inviting 8 of your business friends who you think can benefit from having their own AIO.  We are asking all of our members to do the same, worldwide.   In the era of social networks, we are all in the relationship building business and those of us who master it well will ultimately WIN BIG.