We live in an attention grabbing world. Whoever can demand attention, direct attention and HOLD attention WINS. It’s that simple.
But you are probably asking, where is this attention coming from. The answer is GOOGLE. 90% of people who are on the internet are searching for content related to their NEED. From healthcare related search, to interior design, to cooking to education to fashion to automobiles to you name it people are looking information so they can then take ACTION.
Now the question is how do you draw attention to you and your business if your mission is to first and foremost build TRUST.
Well, as we discussed earlier it’s done through “CONTENT” which has two parts, what you create (text, image and video) and how you headline, organize, and distribute it.
Many internet marketing professionals will talk to you about the importance of content creation, which is tremendously important, as the content you produce will ultimately define who you are and determine the quality of people you attract. But what I would argue is that second to the type of content you create HOW you make the information available within reach is equally, if not, more important. Here is why.
Let’s say you’ve created the most amazing brochure in the world with the best product description and special offer BUT no one sees it. What good will it do for you and your bottom-line? Now on the other hand what would happen if you headlined that brochure with a catchy title and organized it in a way that was accessible to anyone who visited your AIO. Or better yet you were able send out a message to your social network and asked them to come and download the file from your AIO instantly and in the brochure there was a special offer that if the viewer acted upon it they would get a special relationship bonus? What a way to make someone feel special, right!
This is a key feature we focused on so our members can organize their content in the best possible way and share information in the most effective way from a single point of contact.
We call this the “Push Pull” system using content sharing with purpose. Let’s go through the file cabinet system so you can get a good feel for its resourcefulness.
Setting up your file cabinet
Your file cabinet acts as your personal hard drive with private and public setting.
The first step after clicking on the file cabinet icon is to create a “category”. The category is basically a methodology to organize your files so when you want to notify others where to search for your documents they will be able to access the information in a time efficient manner.
Depending on your business and line of work you can create various categories but avoid creating ONE category and dumping all the files into one space.
An ideal setup from our experience is to create between 4 to 6 categories and within each category add between 2 to 4 files. You don’t want to overwhelm your visitors and you can always update your categories and files at any time as you post fresh content.
The best format for uploading content is obviously PDF and JPG as its easier to read both on laptop computers as well as on mobile devices.
Once you have created a category name and saved it you will need to click on the category and upload a file. It’s that simple.
Once the file is uploaded you will see the “Lock” icon. We have added this private feature so in case you wanted to upload a personal file or create a personal category you can do so. Upload your documents onto your virtual hard drive and “lock” it for your own viewing. If the icon is left unlocked (which is the default setting) it will be available for public access and for public download.
Type of Categories I would suggest are:
- Public Relations – for uploading press releases
- Marketing Brochure – for company bio / product descriptions / promotions etc.
- Business Cards – Contact details
- Presentations – seminar talking points, product user guides etc.
- Articles & white papers – industry specific knowledge sharing that makes you an authority figure.
- Special offers – this will help you pull in prospects and offer incentives to establish a relationship with you.
The type of content you post helps build credibility, trust and ultimately opens the door to new business opportunities so keep posting fresh content, encourage your network to visit your file cabinet often and as you start your journey on AIOconnect be patient yet consistent in your approach to content generation as you build up credibility via our algorithm that is search engine optimized.
Nature of Content Matters
Right now millions of people are posting content across social media that is “self-serving interest” and only feeds the ego which in business terms means the energy these people are using to generate such content may only serve in “entertainment value” at best but not necessarily be of “benefit” to end users. There is a distinction.
Content with a benefit offers solutions, has purpose, is memorable, solves a problem and is “user focused”. “Self-serving” content on the other hand is trivial information and serves a momentary pleasure, generates a laugh or amusement, and is quickly forgotten. The most important characteristic of trivial content is that it is unable to influence or persuade others to make a business decision neither will it help you build “trust value” and open up the possibility of establishing a business relationship.
If you look at content being produced on social media I can guarantee it’s either self-centered to feed the ego or its very “Newsy” and most often it’s a URL link passed forward rather than created. Sharing information about your dog, cat, friends, making a social observation, being pissed off or happy and sharing an emoji won’t help you build a BRAND in the new MEconomy. Neither will creating a fraudulent lifestyle impressions that over time will wither away. So many people are standing in front of multimillion dollar homes or sitting behind stacks of cash in hopes of trying to pass themselves off as successful on to rip people off. DON’T DO IT. It will backfire and hurt you.
On the other hand, having thousands of likes that don’t impact your bottom line are also irrelevant. It’s all pointless activity. Entertaining others is not the same as BRANDING especially when there are so many bots and fake ID’s out there.
So what do you “really” need to do?
You need a complete new approach with a new mindset. Here are a few tips on how to construct content for business.
- Focus on posting content that demonstrates your industry insight
- Be solution oriented and solve problems
- Be engaging by taking questions and answering your audience by name. It shows commitment and care.
- Invite others to participate in the problem solving process and you will make a lot of relevant connections that will expand your network reach.
- Don’t hate the haters, stay calm and answer them rationally. In cyber space bad responses create a negative digital footprint and you don’t want that.
- Lead your audience to your AIO point of sale through your content road map.
- Stay relevant and over time people will turn to you as a thought leader & influencer
KEY NOTE – your time spent creating content MUST have a direct correlation with your income. If you keep this formula in mind and you won’t lose focus. This way you can measure the effectiveness of your content from the engagement and responses you get. Use your content as a call to action which is then used to convert readers into buyers on your AIO and use every sale as a reference to create further testimonial content which demonstrates “BRAND superiority”. Be persistent and play long.