YOU are the captain of your own destiny


What are you afraid of?

Watch and share this video with friends who are thinking about becoming entrepreneurs.     Then register on aioconnect … http://www.aioconnect.com/register/6wwpf3

Why affiliate sales is the alternative to employment


Follow these rules and you can make your business VERY profitable without having to build up overhead costs or hire new recruits.    Our affiliate partners program on http://www.aioconnect.com is one of those plans that can make you a lot of MONEY if you are good at networking and have a passion for sales.

http://www.aioconnect.com/affiliate

Your currency is TRUST, let’s start with HELLO 


Pick any website, online front, or splash page and what do you see.  9 out 10 times it’s either a product promotion, a self-congratulatory award smack in the middle of the page to impress viewers or there is a “signup button” with a bunch of product links and tabs that sends the visitor off into never never land.

The reason is that since the 1990s when the world wide web came into existence marketing agencies and web development companies took over the digital arena and positioned websites as nothing more than online catalogs.

Their entire ethos, till this very day, is to make pretty interfaces and push products like a newspaper ad, and very reluctantly, do they feel obliged to add a “contact us” button just in case a visitor to the website would need help and would want to contact the company or website owner.  But they would really prefer that didn’t happen because it would just mean more work and that’s not what old school marketing mindset is all about.

What is sad is that in the social media era were transparency and personal interaction has rapidly become the norm in fostering relationships the marketing and web management teams are still using the same old method without even contemplating the thought that one of the reasons why websites are under performing is precisely because they have not made their front-line people (sales, marketing, business development and public relations) visible and accessible to online visitors / potential customers and instead their analytic benchmarks are measured in clicks, impressions, and nowadays facebook likes .

It didn’t work ten years ago and let me tell you, it won’t work now just look at the conversion rates of clicks to buys.  The internet after 25 years is still not considered a primary business platform but rather a nicety to have.  So let’s change this model now that we can with your AIOconnect.   Let’s make a real human connection by reaching out and interacting with others on a personal level and make it a precondition for increasing business opportunity which is something we strongly believe in.

 

Building up your profile page

On your AIOconnect we are focused on building connections and the first connection you need to make is through your “profile page”.   Mastering the “art of greeting” is something a lot of us overlook without realizing that your first impression can either open the door to infinite possibilities OR it could be the end of it.

Here, the focus is on YOU to build rapport and you have about ten seconds to do so.  The viewer(s) who take the time to visit your AIO want to know who you are and how you can solve their problem so let’s start with “hello” and then structure your profile page in 3 parts, “acknowledgement and appreciation” for showing interest in you, “introduction” of who you are and why they should invest time and money in doing business with you, and a “call to action” so you don’t leave the viewer guessing as to what they need to do next.

You have 800 words to connect with the visitor so be compact yet effective.

Your mission is to build “CONFIDENCE & TRUST” and present yourself as a WINNER because people like to deal with other people who can meet their needs, and take responsibility on a personal level above and beyond any company brand or company assurances (return policies, sales polices, refund policies etc).

So let’s build your first impression, the right way.      You can follow this script or make a variation of it that suits you but whatever you do, don’t be in a hurry to push a product as the first rule of the new MEconomy is to connect and once you have established that rapport slowly walk the potential customer to your products and services section and ultimately to close a deal.

Remember you need to build TRUST as your number one asset if you are playing “long” which means turning a first time buyer into a repeat buyer with the end goal of turning them into your AIO ambassadors and surrogates so they feel confident enough to put their reputation on the line and spreading your name within their network.

Let me show you two examples of an AIO profile page one as a service provider and the other as a product sales person.

 

Example 1.

Hi and thanks for visiting my AIO

My name is John Bormann and I have spent the past 25 years in the aviation industry as a pilot with some of the leading airlines in the world.   Today I run my own aviation academy with a fleet of 16 single engine airplanes providing PPL training to kids as young as 9 and adventure seekers as young as 75.

As the founder and CEO of Air Eagle academy my personal guarantee to anyone who wants to learn how to fly is not only the skills to handle a plane from takeoff, to navigation, and landing but more importantly to instill the confidence a seasoned pilot would need to manage a flight with impeccable safety.

To learn more about Air Eagle academy please visit our video channel to watch the “beginners flight” program and download the program catalogue from my file cabinet and if you still had questions please contact me on my AIO and I would be more than happy to respond.

We look forward to helping you fly like an Eagle

Best Regards

Founder, CEO and Capitan
John Bormann

———————————————————

Example 2.

Hi, my name is Rebecca Thomson and welcome to my AIO,

As a mom of 4 kids aged 3, 5, 9 and 11 I can tell you that feeding children the right, healthy, nutritious and balanced diet was never easy given that we are bombarded with so much advertisement of sugar filled food that are inexpensive but void of value.

This is why I have dedicated 16 years of my life to creating the most powerful menu any mother could give their kids.

My 5 course meal program is something that I not only feed my children with but I have been fortunate enough to gain the support of the entire school district of West Virginia were we now feed over 13,000 kids between the ages of 4 and 18.

To find out more about my power menu please watch our “kids come first video” and then download our “power menu” brochure for more details.   If you have any questions, please feel free to connect me at my AIO.

Best Regards

Rebecca Thomson
a mom who cares

——————————————————

The other important factor you need to consider is making sure the language, spelling and flow are all correct.  Remember, you are asking people to trust you and paying attention to these seemingly minor details makes a world of different in how to start building TRUST.  So, give your reader the respect they deserve by being coherent, articulate and demonstrate leadership with a lot of energy and DO NOT PUSH products on this first encounter.  Be patient.  If the person is interested in you they will follow up.

On AIOconnect we are helping you create an inspiring first impression but the steps need to be taken in the right way.  Once you have added the content in the middle column on the right hand side you will see a box where you can upload an image that best represents you.   Part of your presentation is knowing what kind of image is complementary to your statement.   Often I would suggest professionals using a head-shot on a white background, a professional photo with a smile would do beautifully.   Alternatively, you can select a picture of your choice that would represent you and the industry you are in best.  Just keep in mind the number one rule, you need to build “Trust”, first.

 

The New MEconomy and why should it matter to you?


Over the past 25 years since the invention of the Internet a fundamental transformation has taken place that is just now coming to fruition and it’s called the “new MEconomy”.european_union2

I define the new MEconomy as a tectonic shift that has, and will continue to, dramatically transfer the “balance of power and influence” away from companies and placed it squarely in the hands of the individual.

Think in terms of marketing for a second as I make this point clearer.

When was the last time you made a purchasing decision based on a magazine or newspaper ad, a commercial on TV or by looking at a billboard as you drove by?

Better yet, when was the last time you were influenced by an ad that played itself out on YouTube when wanting to watch a video clip? (you couldn’t wait for the 3 seconds to end so you could click the skip button).  And when was the last time you clicked on a “sponsored ad” on Facebook, twitter or in an email that was sent to you via a company?

My guess is, it’s been a while if never at all and here is why, we have evolved.

We’re smarter, more calculating, better informed and more in control of when to buy, what to buy and from whom to buy.  So the question is, what has changed in marketing when it comes to influencing the purchasing decisions?

You already know the answer, a power shift has taken place where people have greater “INDEPENDENCE” from old media, great access to “KNOWELDGE” and are no longer willing to give their unconditional “TRUST” without due diligence.  Something that in the old economy was exclusively in the hands of big business.

Which is why in the new MEconomic shift where media has fragmented across a broader platform and communication has become instant and direct, and social networks have created new conjugation of people based on new found relationships, loyalties and affinities, “Personal Branding” will be of unprecedented importance.  And, whoever has the “heart and hustle” to build “online credibility” will undoubtedly become a power BRAND in the new MEconomy.

My point at the outset of this conversation is to let you know that YOU, yes YOU are the Most Valuable Brand (MVB) and asset in your business, at your place of work, and in your organization especially if you are on the front line meaning in sales, marketing, PR and business development but in order to win BIG you will need to immerse yourself in understanding how the MEconomy works and what it takes to better your chances of becoming a power brand and a resourceful “point of contact” in this new era we are now entering into.

To get started lets first understand the structural changes that have led to the emergence of the new MEconomy.


Globalization

Some people talk of globalization without truly understanding its impact on our lives.   Look around you for a second, I’m serious, lift your head up and look around you. Everything you see and I mean EVERYTHING is made, produced, invented, assembled and or designed in a different country, yours included.   Your mobile, computer, microwave, home furnishing, sports equipment, your car, bathroom tiles, the shoes on your feet, picture frames on the wall, your tooth brush and needless to say the clothes you wear, are all products that represent globalization at its finest.  As a strong advocate of globalization and a diehard world traveler let me be the first to tell you that connecting with our abundant planet is nothing to fear, but on the contrary, in doing so you’re opening up yourself to enormous possibilities that brings with it massive benefits both on a personal and professional level.

So when you meet someone who tries to sell you the idea that globalization is the root cause of all economic problems, tell them to get a passport and travel the world.  I am ready to bet a thousand dollars that such people have never been to another country beyond a week long excursion as a tourist and therefore have very little appreciation of the value and benefit globalization has to offer.  Globalization is the best thing that could ever happen to humanity and more so for entrepreneurs of the 21st century and beyond.

 

Your takeaway from globalization

First by embracing globalization you commit yourself to learning about other people, alternative ways of doing things, different lifestyles, new customs, traditions and business modus operandi.

This has a profound impact first and foremost on your creativity.  As you open up your heart and mind to learning alternative ways of life your brain will start to rewire itself.   You will become more flexible to change, less rigid in outlook and your hormones will begin to release greater levels of serotonin (the happy hormone).  How does that benefit you you might ask?  Well the answer is, globalization will make you a nicer person rather than just being another professional asshole with an “I take, you give” mentality.  By genuinely showing compassion, by being ready and willing to reach out of your comfort zone and by becoming a good listener you are increasing your chances of building better human connections that will ultimately enable you to outperform your competitors as you push forward in your endeavor to becoming a BRAND.

Second advantage of globalization is access to talent pool.  This is something the multinationals have been doing for decades, using outsourced skillset from around the world.  Now you can do exactly the same thing by tapping into global resources that will not only help you with your product innovation, but more importantly, as you expand your network these amazing people will become part of your success story helping you position your product or service in their markets not to mention they can significantly reduce your overhead cost.

I know this for a fact, because this is how we built AIOconnect and everything I share with you in this manual I have lived through it so I am not dishing out empty advice.  To build AIOconnect we worked across four continents, brought on some of the most talented software and application developers, partnered up with amazing business consultants and advisers, and teamed up with remarkable marketing professionals and sales gurus that when all put together have made us one of the fastest growing and profitable platforms today.

The key to your success is through “collaboration across creative minds” which is a term I have coined to describe the future of human capital networks around common objectives and profitable goals.  The old 9 to 5 model of work will soon be replaced with this model where everyone stands to gain, no matter where they live so long as they are ready to work smart.   

connect, collaborate and profit.

Third asset of globalization and the new MEconomy is shipping and transportation.  It is needless to say that as our world becomes more interconnected thanks to high speed internet and faster means of cross continental transportation, shipping tangible products by air, sea and rail have become easier than ever before.

This being said, it makes more sense to have a centralized digital point of sale in a country that offers you greater incentives (lower taxes, less regulation and red tape) than setting up physical branch offices around the world with the “hope” of expanding market share that may or may not happen.   The point here is that through the web you can centralize your entire supply chain and bring down the cost of shipping prices.  This will leave more profit for you, keeps your customers happy, and increases your BRAND presence as word of mouth (WOM) gets around that you are a trustable person to do business with.

Selling services is no different.  Using the web you can now transact online and transfer documents and files through your cloud based hard drive which is one of the core features on AIOconnect.    So whether you are selling a health insurance policy, a graphic design logo or a sales training course all of this can take place online and through AIOconnect.

A forth point that is of vital importance is money transfer.  With PayPal people can now transact instantly via credit card to credit card or credit card to bank account.   There was a time where we had to get in our car, drive to a bank, fill out a form and wait 3 or 4 days before money could be transferred.  Not anymore.  Everything is instant and its going to get even faster as mobiles become transaction devices and telcos become the new banks of the future.

The fifth attribute of globalization is the acceleration of innovation.  Today, an entrepreneur, intrapreneur, momprenuer, and or a laptoppreneur can come up with a brilliant idea, product or service from the comfort of their living room and or garage without having the old hurdles of building a factory, buying machinery, hiring a large labor force and or creating costly distribution channels in order to commercialize a product or service.

This business model is one of the key pillars of the new MEconomy.  With private labeling and factories in various parts of the world ready to build whatever you want at competitive manufacturing prices innovators no longer need to worry about having massive upfront costs.

The same goes for services.  You can tap into global human resources to support your backend if you are providing a niche service.  Let me give you an example.   Did you know that some of the best digital marketing companies in the United States use talented and highly skilled people in Eastern Europe for their SEO and Google Adword services?   Or many companies in Europe use application developers in South East Asia and the Middle East.   Or animation film companies use outsource animators in Turkey, India, and Singapore.

Without a doubt the clothing industry is a perfect example of this model with so many big brands using China as a manufacturing hub.  Its win-win for everyone and based on the cost of living in each country you can provide top dollar for access to such skillset and feel great about it.   Just make sure you don’t turn into a greedy schmuck like some big companies who operate their business on slave labor and support sub human living standards and your conscience can sleep well at nights knowing you are doing the world a lot of good.

The sixth and final aspect of globalization is how our world as we know it has shrunk.  With social media borders are a thing of the past.  Make something poplar enough and within days the world will hear about it and will demand it.

Today, thanks to the internet and social media the old power structure has dramatically shifted in your favor.   Which is why we have integrated the key social media networks such as Facebook, twitter and LinkedIn into AIOconnect making it easier for you to broadcast to your target audience across platforms through a single point of contact.

So, to summarize what the new MEconomy and globalization bring to the table, I can say, it represents unprecedented opportunity that can broaden your outlook and creative juice, it can lower your cost of innovation, provide you with access to greater talent pool and allows you to focus on bringing your dreams and aspirations to life with lowered risk and lowered cost.   So, my advice to you is, “embrace it or others will”.